A Beginner’s Guide to Social Media Marketing in 2024 In the fast-paced world of digital communication, social media has become a powerhouse for businesses to connect with their target audience, build brand awareness, and drive sales. As we step into 2024, the landscape of social media marketing continues to evolve. In this comprehensive guide, we’ll…
Design is all about people. It always has been and it always will be. Everyone wants to feel heard, special and respected, which is why empathy in design and marketing, is everything. Connecting with your customers For the most part, we as designers only really deal with the client, so it’s easy to forget…
Everyone can recall that one ad that brings a tear to their eye. Maybe it’s the ad with a little kitten getting rescued, or a long-lost relative returning home. Here’s our list of top tear-jerker and happy vibes ads, along with a little explanation on why they work and hit you right in the feels……
Ever been really excited for a holiday but then deeply disappointed by the hotel’s reviews and performance on TripAdvisor? Yeah, us too. Make sure the same can’t be said for potential guests who are looking at your property on TripAdvisor by reading our top tips for improving your ranking on this booking and review platform.…
2020 marks 25 years of the Design Indaba- the silver jubilee celebration if you will! It’s been 25 years since its inception, and it’s gone from strength to strength ever since. 25 Years of inspiring people For anyone who is unfamiliar with the event, the Design Indaba has been held in Cape Town since…
Marketing Trends 2020 It’s finally 2020 and we’re very excited for the amazing changes that this new century has to offer. The year has begun just as fast as 2019 ended, and we’re still reeling off some of last year’s victories! Although the year is already speeding along, we took some time looking at what…
Design is all about problem solving. The problems your company faced when it first launched, versus the ones it faces today is probably completely different. If it’s not, well then you’re winning and you can stop reading right here and go celebrate. Have a cool day. Trends: Yay or Nay? While design trends are…
Google’s Hummingbird Update, which was announced on September 2013, was said to have affected 90% of all search queries. Unlike the Penguin and Panda updates, however, Hummingbird was not a penalty-based update, but a change in the way Google treated different types of search queries. Hummingbird placed greater emphasis on natural language queries, considering context…
Black Friday has truly revolutionised the retail space within the South African context. For the first time in retail, consumer behaviour and needs are driving the sales offerings, influencing how brands are reacting to this day of savings. What started as a sales gimmick in the United States- has ended up as one of the…
How to Graphic Design We work with quite a diverse range of clients, each with their own design needs and often in a phase of their growth where their brand is becoming a bigger area of focus. Whilst trying to translate client expectations into a verbal and visual language that can capture the hearts and…
So you’ve signed up to all the social platforms you’ve ever heard of, googled a bunch of potential clients, and joined every entrepreneurial Facebook group, but what now? Like everything in life, your business needs a proper strategy to flourish. Although social platforms and groups can be highly effective, the only way to generate real…
Everyone wants to see their Facebook page blow up with a million likes and shares- but it’s not always that easily achieved. Content creation is a vital part of getting your content to go viral. There’s nothing more disheartening than creating content than receives little to no engagement. Unfortunately, it’s becoming more difficult to get…
The future is inevitable, meaning that brands must continuously adapt and move forward to thrive. The 4th industrial revolution has caused a rapid increase in data sharing, competition, as well as consumer voice. The consumer sphere has drastically changed since the rise of mass media and communication, which means that the way they choose to…
Whether you like it or not, Social Media is driving business like never before. From your neighbour’s side hustle, to main-stream brands, everyone is interacting with businesses on social media. Earned Media might be one of the best advertising platforms but creating an appealing and on brand message is more about creating a social strategy…
An SSL certificate prevents sensitive information from being seen by a third party, the information becomes unreadable to everyone except for the server you are sending the information to. When you’re online; any computer between you and the server can see your credit card numbers, usernames and passwords, and other sensitive information if it is…
Struggling to find your own site on Google? Graphics comparable to the original Super Mario? It might be time to redesign your website. We understand that change can be scary; but having a fully functional mobile optimised website is a critical element of any business, big or small. Here are the 5 tell tale signs…
What is Digital Marketing? The simple answer? Digital marketing is making use of internet and web-based services to market your product or service. The modern day South African consumer spends approximately 8 hours and 25 minutes online every day, making the internet a great source for potential leads and customers. Read more as we…
Flashback to the world 10 years ago. An Apple was still only a fruit, our key to information was a laminated library card, and social media was based on MySpace profiles. The digital sphere has drastically changed in the past 10 years, and with it, the consumer’s orientation. How the digital World Formulates the…
You might have heard that “content is king” and that consumers engage with “valuable content”. But what does it all mean? And how can you market content? Read more as we unpack the meaning of content marketing and help you to understand exactly why it should be a crucial part of your digital marketing strategy.…
Small and medium sized businesses are beginning to recognize the opportunities big data presents for them. By offering transformative business insights, big data can help small companies improve decision-making, provide better business intelligence and maximize profits. Big data isn’t just for big businesses, but can be very useful for small businesses. The problem that most…
Why Online Reviews are Critical for your Small Business With more than half of South Africa’s population having made the online switch, it’s more crucial than ever to have a good online reputation. Not only does having a positive online presence improve your credibility, but it also helps you climb the search engine rankings! Check out our top…
One of the most important brand touch points for small businesses is a great website, one that is easily found online. Although your social media platforms offer one way of being discovered by potential clients, most people turn to Google to source websites relevant to their searches. Read more as we explain why updating your…
What is SEO and Why is it Important? You’ve probably heard your digital marketing company mention the word “SEO” quite a lot. Out of all the digital marketing acronyms (and there are a few) this is probably the most important one. But what is SEO and why is it important for your business? Take a look at…
South Africa’s Favourite Social Media Platforms In a country whose people are wildly unique, it’s no surprise that our social media differs vastly from the rest of the world. We take a look at how South Africans use social media and how you can use this data to better influence your social media marketing efforts. Facebook:…
The Latest Google Algorithm Update Explained Being the world’s biggest search engine isn’t easy. To keep its number 1 position, Google is constantly finding ways to improve their overall user experience and search results through optimization and innovation. This year alone we saw Google Images removing the “View Image” option along with a big algorithm change in March. The latest update to…
HOW TO KICK-START YOUR INBOUND MARKETING Great Inbound Marketing requires a serious commitment to understanding your ideal customers and creating incredible content for them. While you don’t need to throw money at earning your customers attention – you do need to put your head and heart into it. It starts with your customers Get to know your ideal customers. Spend some time exploring who…
HOW LONG DOES IT TAKE TO RANK ON GOOGLE? According to Forbes, 80-90% of consumers research their purchases online before making a purchase. Developing a strong online presence should form a crucial part of your Inbound Marketing strategy, but how long does it take to rank on the first page of Google? The obvious answer It depends. Not a great…
SEARCH KEYWORDS: WHAT YOU NEED TO KNOW Keyword research has been a vital part of the Search Engine Optimisation (SEO) process since the fundamentals of digital marketing were first defined more than 10 years ago. Understanding what your customers are searching for online and then creating content that is relevant to those searches remains a core component of any…
