Google’s Hummingbird Update, which was announced on September 2013, was said to have affected 90% of all search queries. Unlike the Penguin and Panda updates, however, Hummingbird was not a penalty-based update, but a change in the way Google treated different types of search queries. Hummingbird placed greater emphasis on natural language queries, considering context…
An SSL certificate prevents sensitive information from being seen by a third party, the information becomes unreadable to everyone except for the server you are sending the information to. When you’re online; any computer between you and the server can see your credit card numbers, usernames and passwords, and other sensitive information if it is…
Struggling to find your own site on Google? Graphics comparable to the original Super Mario? It might be time to redesign your website. We understand that change can be scary; but having a fully functional mobile optimised website is a critical element of any business, big or small. Here are the 5 tell tale signs…
One of the most important brand touch points for small businesses is a great website, one that is easily found online. Although your social media platforms offer one way of being discovered by potential clients, most people turn to Google to source websites relevant to their searches. Read more as we explain why updating your…
What is SEO and Why is it Important? You’ve probably heard your digital marketing company mention the word “SEO” quite a lot. Out of all the digital marketing acronyms (and there are a few) this is probably the most important one. But what is SEO and why is it important for your business? Take a look at…