What is Digital Marketing?


The simple answer? Digital marketing is making use of internet and web-based services to market your product or service. The modern day South African consumer spends approximately 8 hours and 25 minutes online every day, making the internet a great source for potential leads and customers. Read more as we dissect digital marketing campaigns and how you can tap into the world of digital marketing.


What is a Digital Marketing Campaign?

A digital marketing campaign can include various online touch-points including social media, email, landing pages/websites or search engines like Google and Bing. Let’s take a look at each of these elements and how to best use them.


what is digital marketing

Social Media

The goal of social media as a marketing touch point is to drive nurtured leads to your website through targeted ads and primed social audiences. Social profiles like Facebook, Twitter and LinkedIn allow you to grow a social following of people who engage with your content.


Web Design & SEO

Web design is the creation of an online information source of information that is both aesthetically pleasing and optimized for search engines through SEO. Although web design/development and SEO are often separated, to achieve the best results on search engines they should be executed side-by side.


Email Marketing & Lead Nurturing

Once you’ve gained a strong social following you can easily nurture your audience into viable leads. Get your social audience to sign-up for a newsletter through a competition or by offering them added value through discounts and promotions to attain their email addresses. You can now tailor emails to your audience based on what type of sign-up call to action they interacted with and guide them further down the funnel through building relationships.

Email marketing

PPC & Display Advertising

Pay-per-click advertising is a method of advertising used to better display your service/product to consumers who are actively searching for it online. Advertisers only pay when the ad is clicked on by a search engine user. The goal of a PPC & display advertising campaign is to drive qualified leads to your website to aid conversions.


Know that you know a little bit more about digital marketing why not start your online journey by completing our free digital marketing plan template? Kick-start your digital marketing by taking advantage of our HUGE Get on Google promotion!

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