Google’s Hummingbird Update, which was announced on September 2013, was said to have affected 90% of all search queries. Unlike the Penguin and Panda updates, however, Hummingbird was not a penalty-based update, but a change in the way Google treated different types of search queries. Hummingbird placed greater emphasis on natural language queries, considering context…
An SSL certificate prevents sensitive information from being seen by a third party, the information becomes unreadable to everyone except for the server you are sending the information to. When you’re online; any computer between you and the server can see your credit card numbers, usernames and passwords, and other sensitive information if it is…
Struggling to find your own site on Google? Graphics comparable to the original Super Mario? It might be time to redesign your website. We understand that change can be scary; but having a fully functional mobile optimised website is a critical element of any business, big or small. Here are the 5 tell tale signs…
Why Online Reviews are Critical for your Small Business With more than half of South Africa’s population having made the online switch, it’s more crucial than ever to have a good online reputation. Not only does having a positive online presence improve your credibility, but it also helps you climb the search engine rankings! Check out our top…
One of the most important brand touch points for small businesses is a great website, one that is easily found online. Although your social media platforms offer one way of being discovered by potential clients, most people turn to Google to source websites relevant to their searches. Read more as we explain why updating your…
What is SEO and Why is it Important? You’ve probably heard your digital marketing company mention the word “SEO” quite a lot. Out of all the digital marketing acronyms (and there are a few) this is probably the most important one. But what is SEO and why is it important for your business? Take a look at…
The Latest Google Algorithm Update Explained Being the world’s biggest search engine isn’t easy. To keep its number 1 position, Google is constantly finding ways to improve their overall user experience and search results through optimization and innovation. This year alone we saw Google Images removing the “View Image” option along with a big algorithm change in March. The latest update to…
HOW TO KICK-START YOUR INBOUND MARKETING Great Inbound Marketing requires a serious commitment to understanding your ideal customers and creating incredible content for them. While you don’t need to throw money at earning your customers attention – you do need to put your head and heart into it. It starts with your customers Get to know your ideal customers. Spend some time exploring who…
HOW LONG DOES IT TAKE TO RANK ON GOOGLE? According to Forbes, 80-90% of consumers research their purchases online before making a purchase. Developing a strong online presence should form a crucial part of your Inbound Marketing strategy, but how long does it take to rank on the first page of Google? The obvious answer It depends. Not a great…
SEARCH KEYWORDS: WHAT YOU NEED TO KNOW Keyword research has been a vital part of the Search Engine Optimisation (SEO) process since the fundamentals of digital marketing were first defined more than 10 years ago. Understanding what your customers are searching for online and then creating content that is relevant to those searches remains a core component of any…