You might have heard that “content is king” and that consumers engage with “valuable content”. But what does it all mean? And how can you market content? Read more as we unpack the meaning of content marketing and help you to understand exactly why it should be a crucial part of your digital marketing strategy.
What Is Content Marketing?
The term “content marketing” relates to the distribution of content or digital assets to educate or entertain consumers. Your content source could be a blog post on your website, a motivational quote you shared on social media, or an email newsletter. To “market” or distribute this content you could share your blog to social media, add your motivational quote to your email, and send recurring newsletters to potential or recurring customers.
The Benefits of Content Marketing
Content marketing is a great way to prompt your customers to engage with your business. It’s also an effective tool to serve a customer from the awareness stage, all the way up to the decision stagea of the buyer’s journey. Some of the business goals content marketing can help you achieve are:
- Assisting in conversions
- Growing your audience base
- Assisting in moving users through the purchase funnel quicker
- Helping you retain customer relationship
- Increasing brand trust and likability
Keep in mind that content should be distributed to the right person at the right time. (You can leave that to the experts) When implemented correctly a strong content marketing strategy can help propel your business to new heights. Want to know more about our marketing services? Get in touch with one of our friendly consultants and get ready to take your digital marketing strategy to the next level…