Design is all about people. It always has been and it always will be. Everyone wants to feel heard, special and respected, which is why empathy in design and marketing, is everything. Connecting with your customers For the most part, we as designers only really deal with the client, so it’s easy to forget…
Everyone can recall that one ad that brings a tear to their eye. Maybe it’s the ad with a little kitten getting rescued, or a long-lost relative returning home. Here’s our list of top tear-jerker and happy vibes ads, along with a little explanation on why they work and hit you right in the feels……
Ever been really excited for a holiday but then deeply disappointed by the hotel’s reviews and performance on TripAdvisor? Yeah, us too. Make sure the same can’t be said for potential guests who are looking at your property on TripAdvisor by reading our top tips for improving your ranking on this booking and review platform.…
2020 marks 25 years of the Design Indaba- the silver jubilee celebration if you will! It’s been 25 years since its inception, and it’s gone from strength to strength ever since. 25 Years of inspiring people For anyone who is unfamiliar with the event, the Design Indaba has been held in Cape Town since…
Marketing Trends 2020 It’s finally 2020 and we’re very excited for the amazing changes that this new century has to offer. The year has begun just as fast as 2019 ended, and we’re still reeling off some of last year’s victories! Although the year is already speeding along, we took some time looking at what…
Design is all about problem solving. The problems your company faced when it first launched, versus the ones it faces today is probably completely different. If it’s not, well then you’re winning and you can stop reading right here and go celebrate. Have a cool day. Trends: Yay or Nay? While design trends are…
Google’s Hummingbird Update, which was announced on September 2013, was said to have affected 90% of all search queries. Unlike the Penguin and Panda updates, however, Hummingbird was not a penalty-based update, but a change in the way Google treated different types of search queries. Hummingbird placed greater emphasis on natural language queries, considering context…
Black Friday has truly revolutionised the retail space within the South African context. For the first time in retail, consumer behaviour and needs are driving the sales offerings, influencing how brands are reacting to this day of savings. What started as a sales gimmick in the United States- has ended up as one of the…
How to Graphic Design We work with quite a diverse range of clients, each with their own design needs and often in a phase of their growth where their brand is becoming a bigger area of focus. Whilst trying to translate client expectations into a verbal and visual language that can capture the hearts and…
So you’ve signed up to all the social platforms you’ve ever heard of, googled a bunch of potential clients, and joined every entrepreneurial Facebook group, but what now? Like everything in life, your business needs a proper strategy to flourish. Although social platforms and groups can be highly effective, the only way to generate real…