One of the most important brand touch points for small businesses is a great website, one that is easily found online. Although your social media platforms offer one way of being discovered by potential clients, most people turn to Google to source websites relevant to their searches. Read more as we explain why updating your website regularly will make Google love you.
Security
The Google search ranking algorithm is constantly changing and recently the benefits of having a secured site is playing more and more of a role in determining a site’s ranking. If your website is unstable and not secure Google will penalise you and, in some cases, prevent your site from showing up for relevant searches. Make sure you secure your site by obtaining an SSL certificate; an easy, cost-effective way to get your site protected and start climbing the rankings.
If you’re constantly updating, editing and adding new pages and content, you give Google more opportunities to revisit and index your site. Google uses bots called “spiders” to “crawl” your website and help Google understand what your website’s about. Try keeping your content as fresh and relevant as possible to establish yourself as a credible source of information for users visiting your site.
Modern, Mobile Optimised Web Design
More users are searching on mobile devices than ever before and forecasts show that this trend is only going to increase. Having a website that is fully functional and mobile friendly is slowly becoming more important than desktop functionality. Keep building and redesigning your website with mobile users and mobile site speed in mind. (Read more on this Google Algorithm Update and what it means for you here)
Once published, your website is a “live” being on the internet. Regularly updating your website shows Google that your site’s still kicking and ready for action. Don’t let your website die a still death. Get in touch with our team to learn more about updating your website and our web development services.
Are you ready to Get on Google? Check out our Search Engine Optimization Foundation special with our Get on Google Campaign