Everyone wants to see their Facebook page blow up with a million likes and shares- but it’s not always that easily achieved. Content creation is a vital part of getting your content to go viral. There’s nothing more disheartening than creating content than receives little to no engagement. Unfortunately, it’s becoming more difficult to get…
The future is inevitable, meaning that brands must continuously adapt and move forward to thrive. The 4th industrial revolution has caused a rapid increase in data sharing, competition, as well as consumer voice. The consumer sphere has drastically changed since the rise of mass media and communication, which means that the way they choose to…
Whether you like it or not, Social Media is driving business like never before. From your neighbour’s side hustle, to main-stream brands, everyone is interacting with businesses on social media. Earned Media might be one of the best advertising platforms but creating an appealing and on brand message is more about creating a social strategy…
An SSL certificate prevents sensitive information from being seen by a third party, the information becomes unreadable to everyone except for the server you are sending the information to. When you’re online; any computer between you and the server can see your credit card numbers, usernames and passwords, and other sensitive information if it is…
Struggling to find your own site on Google? Graphics comparable to the original Super Mario? It might be time to redesign your website. We understand that change can be scary; but having a fully functional mobile optimised website is a critical element of any business, big or small. Here are the 5 tell tale signs…
What is Digital Marketing? The simple answer? Digital marketing is making use of internet and web-based services to market your product or service. The modern day South African consumer spends approximately 8 hours and 25 minutes online every day, making the internet a great source for potential leads and customers. Read more as we…
Flashback to the world 10 years ago. An Apple was still only a fruit, our key to information was a laminated library card, and social media was based on MySpace profiles. The digital sphere has drastically changed in the past 10 years, and with it, the consumer’s orientation. How the digital World Formulates the…
You might have heard that “content is king” and that consumers engage with “valuable content”. But what does it all mean? And how can you market content? Read more as we unpack the meaning of content marketing and help you to understand exactly why it should be a crucial part of your digital marketing strategy.…
Small and medium sized businesses are beginning to recognize the opportunities big data presents for them. By offering transformative business insights, big data can help small companies improve decision-making, provide better business intelligence and maximize profits. Big data isn’t just for big businesses, but can be very useful for small businesses. The problem that most…
Why Online Reviews are Critical for your Small Business With more than half of South Africa’s population having made the online switch, it’s more crucial than ever to have a good online reputation. Not only does having a positive online presence improve your credibility, but it also helps you climb the search engine rankings! Check out our top…