Black Friday has truly revolutionised the retail space within the South African context. For the first time in retail, consumer behaviour and needs are driving the sales offerings, influencing how brands are reacting to this day of savings. What started as a sales gimmick in the United States- has ended up as one of the…
How to Graphic Design We work with quite a diverse range of clients, each with their own design needs and often in a phase of their growth where their brand is becoming a bigger area of focus. Whilst trying to translate client expectations into a verbal and visual language that can capture the hearts and…
So you’ve signed up to all the social platforms you’ve ever heard of, googled a bunch of potential clients, and joined every entrepreneurial Facebook group, but what now? Like everything in life, your business needs a proper strategy to flourish. Although social platforms and groups can be highly effective, the only way to generate real…
Everyone wants to see their Facebook page blow up with a million likes and shares- but it’s not always that easily achieved. Content creation is a vital part of getting your content to go viral. There’s nothing more disheartening than creating content than receives little to no engagement. Unfortunately, it’s becoming more difficult to get…
The future is inevitable, meaning that brands must continuously adapt and move forward to thrive. The 4th industrial revolution has caused a rapid increase in data sharing, competition, as well as consumer voice. The consumer sphere has drastically changed since the rise of mass media and communication, which means that the way they choose to…
Whether you like it or not, Social Media is driving business like never before. From your neighbour’s side hustle, to main-stream brands, everyone is interacting with businesses on social media. Earned Media might be one of the best advertising platforms but creating an appealing and on brand message is more about creating a social strategy…
An SSL certificate prevents sensitive information from being seen by a third party, the information becomes unreadable to everyone except for the server you are sending the information to. When you’re online; any computer between you and the server can see your credit card numbers, usernames and passwords, and other sensitive information if it is…
Struggling to find your own site on Google? Graphics comparable to the original Super Mario? It might be time to redesign your website. We understand that change can be scary; but having a fully functional mobile optimised website is a critical element of any business, big or small. Here are the 5 tell tale signs…
What is Digital Marketing? The simple answer? Digital marketing is making use of internet and web-based services to market your product or service. The modern day South African consumer spends approximately 8 hours and 25 minutes online every day, making the internet a great source for potential leads and customers. Read more as we…
Flashback to the world 10 years ago. An Apple was still only a fruit, our key to information was a laminated library card, and social media was based on MySpace profiles. The digital sphere has drastically changed in the past 10 years, and with it, the consumer’s orientation. How the digital World Formulates the…