You might have heard that “content is king” and that consumers engage with “valuable content”. But what does it all mean? And how can you market content? Read more as we unpack the meaning of content marketing and help you to understand exactly why it should be a crucial part of your digital marketing strategy.…
Small and medium sized businesses are beginning to recognize the opportunities big data presents for them. By offering transformative business insights, big data can help small companies improve decision-making, provide better business intelligence and maximize profits. Big data isn’t just for big businesses, but can be very useful for small businesses. The problem that most…
Why Online Reviews are Critical for your Small Business With more than half of South Africa’s population having made the online switch, it’s more crucial than ever to have a good online reputation. Not only does having a positive online presence improve your credibility, but it also helps you climb the search engine rankings! Check out our top…