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Monthly Archives: March 2019

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Consumer Behaviour in the Digital Age

Business, MarketingBy Melissa4th March 2019Leave a comment

Flashback to the world 10 years ago. An Apple was still only a fruit, our key to information was a laminated library card, and social media was based on MySpace profiles. The digital sphere has drastically changed in the past 10 years, and with it, the consumer’s orientation.   How the digital World Formulates the…

Content Marketing: What It Is and Why Your Business Needs It

Business, MarketingBy Melissa1st March 2019Leave a comment

You might have heard that “content is king” and that consumers engage with “valuable content”. But what does it all mean? And how can you market content? Read more as we unpack the meaning of content marketing and help you to understand exactly why it should be a crucial part of your digital marketing strategy.…

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