One of the most important brand touch points for small businesses is a great website, one that is easily found online. Although your social media platforms offer one way of being discovered by potential clients, most people turn to Google to source websites relevant to their searches. Read more as we explain why updating your…
What is SEO and Why is it Important? You’ve probably heard your digital marketing company mention the word “SEO” quite a lot. Out of all the digital marketing acronyms (and there are a few) this is probably the most important one. But what is SEO and why is it important for your business? Take a look at…
South Africa’s Favourite Social Media Platforms In a country whose people are wildly unique, it’s no surprise that our social media differs vastly from the rest of the world. We take a look at how South Africans use social media and how you can use this data to better influence your social media marketing efforts. Facebook:…
The Latest Google Algorithm Update Explained Being the world’s biggest search engine isn’t easy. To keep its number 1 position, Google is constantly finding ways to improve their overall user experience and search results through optimization and innovation. This year alone we saw Google Images removing the “View Image” option along with a big algorithm change in March. The latest update to…
HOW TO KICK-START YOUR INBOUND MARKETING Great Inbound Marketing requires a serious commitment to understanding your ideal customers and creating incredible content for them. While you don’t need to throw money at earning your customers attention – you do need to put your head and heart into it. It starts with your customers Get to know your ideal customers. Spend some time exploring who…
HOW LONG DOES IT TAKE TO RANK ON GOOGLE? According to Forbes, 80-90% of consumers research their purchases online before making a purchase. Developing a strong online presence should form a crucial part of your Inbound Marketing strategy, but how long does it take to rank on the first page of Google? The obvious answer It depends. Not a great…
SEARCH KEYWORDS: WHAT YOU NEED TO KNOW Keyword research has been a vital part of the Search Engine Optimisation (SEO) process since the fundamentals of digital marketing were first defined more than 10 years ago. Understanding what your customers are searching for online and then creating content that is relevant to those searches remains a core component of any…