Flashback to the world 10 years ago. An Apple was still only a fruit, our key to information was a laminated library card, and social media was based on MySpace profiles. The digital sphere has drastically changed in the past 10 years, and with it, the consumer’s orientation. How the digital World Formulates the…
You might have heard that “content is king” and that consumers engage with “valuable content”. But what does it all mean? And how can you market content? Read more as we unpack the meaning of content marketing and help you to understand exactly why it should be a crucial part of your digital marketing strategy.…
Why Online Reviews are Critical for your Small Business With more than half of South Africa’s population having made the online switch, it’s more crucial than ever to have a good online reputation. Not only does having a positive online presence improve your credibility, but it also helps you climb the search engine rankings! Check out our top…
South Africa’s Favourite Social Media Platforms In a country whose people are wildly unique, it’s no surprise that our social media differs vastly from the rest of the world. We take a look at how South Africans use social media and how you can use this data to better influence your social media marketing efforts. Facebook:…
HOW TO KICK-START YOUR INBOUND MARKETING Great Inbound Marketing requires a serious commitment to understanding your ideal customers and creating incredible content for them. While you don’t need to throw money at earning your customers attention – you do need to put your head and heart into it. It starts with your customers Get to know your ideal customers. Spend some time exploring who…
SEARCH KEYWORDS: WHAT YOU NEED TO KNOW Keyword research has been a vital part of the Search Engine Optimisation (SEO) process since the fundamentals of digital marketing were first defined more than 10 years ago. Understanding what your customers are searching for online and then creating content that is relevant to those searches remains a core component of any…