Empathy in design

Design is all about people. It always has been and it always will be. Everyone wants to feel heard, special and respected, which is why empathy in design and marketing, is everything.    Connecting with your customers For the most part, we as designers only really deal with the client, so it’s easy to forget…

25 Years of Design Indaba

2020 marks 25 years of the Design Indaba- the silver jubilee celebration if you will! It’s been 25 years since its inception, and it’s gone from strength to strength ever since.   25 Years of inspiring people For anyone who is unfamiliar with the event, the Design Indaba has been held in Cape Town since…

Is It Time for a Rebrand?

Design is all about problem solving. The problems your company faced when it first launched, versus the ones it faces today is probably completely different. If it’s not, well then you’re winning and you can stop reading right here and go celebrate. Have a cool day.   Trends: Yay or Nay? While design trends are…