GOOGLE PAY-PER-CLICK (PPC)
Pay-Per-Click is a form of internet based marketing which makes use of advertising space on search engines to generate paid traffic to your website.
Advertising on Google
Google AdWords is Google’s PPC advertising platform in which advertisers bid on keywords in order for their clickable ads to appear in Google’s search result pages. AdWords operates on a pay-per-click model whereby advertisers only pay when a potential costumer clicks on their ads.
Should your business be advertising on Google?
There is no better time to advertise than when someone is actively looking to purchase your product or service. But why should you choose Google AdWords for your business?
Online Advertising Campaigns that deliver results
We create Google PPC campaigns that deliver results far exceeding industry benchmarks. We believe that the most successful Google Advertising Campaigns are based on sound strategy and continuous improvement.
We develop marketing campaign strategies that are driven by your customers. At a granular level we define the audience metrics and buying behaviors that drive purchases in your marketplace and find new ways to position how your product or service offering meets the needs of potential customers.
Once your strategy is in place we create consistent and compelling messaging to drive your campaigns and begin your customer’s journey. Through the right ad messaging and landing page experiences we’re able to produce successful campaigns that drive conversions.
On an ongoing basis we test and analyse every aspect of your campaigns to ensure that they are optimized for peak performance. By utilizing this multi-layered approach we are able to deliver the best return on investment possible for your business.